The days of running some radio ads and driving significant lending traffic into your branches are over. Shifting consumer behavior and significant commoditization of banking products and services have rendered traditional advertising techniques useless. Today's customers have learned how to tune traditional advertising messages out and unless you have a truly unique strategy and amazing creative to deliver the message, you might as well save your budget.

That's where we come in. Edge is an expert in delivering results oriented advertising that is media agnostic. This means we aren't trying to sell you one specific media outlet (e.g. local TV station) in return for commissions from that outlet. We are focused on using the media that works to deliver your message. This often means drastically reduced media costs and a dramatic increase in results.

We encourage you to take the Edge advertising challenge and stop all advertising that you are currently doing for one month to see how it affects customer acquisition and lead generation. You will be amazed what you find.

Check out our latest advertising projects for some savvy community bank and credit unions clients.